Staff Training

In our years of experience, the common denominator found in every successful cosmetic practice is an excellent staff. To enhance your cosmetic services, one of the first and most important steps is to develop a strong cosmetic team.
Your staff will play the most significant role in determining your success and achieving your objectives. Without question, your personnel can definitely make you or break the business in the long run.

We have designed what we believe is the ideal custom marketing "Success Systems" package to introduce cosmetic services within a medical practice. This unique program will provide you with the tactics and strategies for inaugurating your new services, and advice regarding how to pinpoint and avoid common errors made by most all-medical practices.

Management Strategic Planning Session

We begin by assisting you in developing a strategic marketing plan. During this session an implementation schedule will be developed. We will assist your management team in defining each staff member's role in executing this plan. During the general meeting the staff will be introduced to the promotional agenda, internal and external marketing activities, your objectives for the practice and their role in achieving those objectives.

This session will focus on examining the overall image of the facility and staff members. Suggestions will be offered on how to improve the aesthetic impression projected. A "Cosmetic Relay Team" will be developed and emphasis will be placed on the impact each staff members' role has in determining the success of the team.

Emphasis will be put on "Understanding the Aesthetic Sales Process". This session involves extensive role playing which will enable the office personnel to employ the necessary skills to convert a higher percentage of consultations to cosmetic treatments. Real life experiences will be shared to provide proof of concept.