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| Search Engine Optimization What is a Search Engine?Search engines are the primary drivers that direct people to your website. Popular search engines include Google, Lycos, Yahoo, etc. What is Search Engine Optimization? Search Engine optimization is the process of making your website “search engine friendly” with the ultimate goal of improving your ranking in search results when selected keyword phrases are used within a search engine. Search engine optimization may include some or all the following aspects: • Changing the design of your website • Enhancing the architecture of your site through more user-friendly navigation or menus • Editing, and updating the content of your site • Linking your site to the most relevant websites • Revising HTML tags (information in your website code that is not visible) • Resubmitting your website with appropriate frequency to the major search engines and portals Our web designers will focus on the key components of your website in order to improve your site’s search result rankings for a specific search. These key components include: Title tag, Description, Meta Tags, Content, Optimization and fine-tuning website code and site content with keywords and keyword phrases, i.e., Retsylane, Botox, Laser Hair Removal, etc.
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